[Blog] - Role of Salesforce Einstein Analytics in improving ROI for Pharma Industry

Salesforce is one of the most popular CRM Tools that is there in the market currently. As many as 150,000 customers all over the world leverage Salesforce to drive their Sales, Service and Marketing. It has been ranked #1 for CRM Applications based on IDC 2019 Revenue Market Share Worldwide. In 2018 Salesforce dominated the worldwide CRM market with a 19.5% market, over double its nearest rival, SAP, at 8.3% share.

However, this is not a blog, where I will be doling out benefits of Salesforce CRM. We will in fact scratch a little beneath the surface and take a more realistic approach at what is the ROI in Salesforce Investment.

To achieve a strong ROI with Salesforce in terms of profits, businesses must consider multiple factors. The first being that choosing the right CRM and implementing it correctly. This involves hiring an implementation partner who has the desired capability and experience to conduct a robust requirements process, develop a training plan, help with adoption coaching and engineer business processes. The second and equally important factor is the ability to understand what to do with the data and dashboards that are now in your system. Even if you have all kinds of great data on your prospective customer, it still takes comprehensive Data Analytics to make sense of this data. Without efficient analytics, your CRM Data will only collect dust in a corner. Assuming that you have taken note and correctly followed point one; to truly achieve a positive ROI business needs to be able to perform comprehensive analytics on their data. They need to take analytics backed decisions so that sales go up thus improving ROI on Salesforce.

Why Einstein Analytics?

In order to gain deep insights from the extensive CRM Data businesses need an efficient analytics tool. Einstein Analytics meets this requirement to the “T”. It is an app used to visualize the activity occurring in your Salesforce environment. Whether you use Salesforce for Sales, Marketing, or Service, this visibility tool offers insights into the data (like contacts, campaigns, or accounts) your users add to the CRM every day. Salesforce markets the tool as an “AI-powered advanced analytics” solution that includes reports and dashboards, graphs, and other data visualization opportunities to help you make sense of how users are using Salesforce.

Einstein Analytics can be directly connected to CRM data to generate dashboards and reports. Salesforce notes that you don’t have to limit yourself to Salesforce to use Einstein – you can connect other CRMs and use it for overall business intelligence. The tool’s insights are intended to offer users easy access to potential business opportunities and other areas of growth that help organizations thrive.

Comments

Post a Comment

Popular posts from this blog

Whitepaper - Mobile Application Testing

With the advent of smartphones, a mobile phone has evolved from being just a communication device to a highly sophisticated business utility equipment. With smartphones no longer remaining a conspicuous consumption, they have become an efficient tool for handling finances, managing mails & agendas, and executing other business functions. Statistics highlight that 1.6 billion smart phones are sold at a rate of 1.8 to 2 million devices a day since 2007, and 1.5 billion smartphones will be shipped in 2016 – a 5.7 percent increase from 2015 – and will reach 1.92 billion by 2020. Download whitepaper - Mobile application testing
Read more

Key Features of Oracle Financial Consolidation & Close Cloud Service (FCCS)

Image
Oracle Financial Consolidation and Close Cloud Service (FCCS) is the newest addition to the Oracle EPM Services . FCCS is a solution to streamline the accounting activities associated with the month-end financial close. FCCS leverages Oracle’s experience with financial processes. This article outlines the key areas of Oracle FCCS: Top Features of FCCS including Integrated Close Analytics and Improved User Experience The FCCS Transparent Close Processes Integrated Workflow Process-concentric Financial Close   FCCS Consolidation & Reporting Process     What Does FCCS Include?   Features of Financial Consolidation & Close Cloud Services Close and Consolidation : Cash flow, Balance sheet, Income statement, Rollovers, Call-to-Actions, and more are automatically calculated. Leverage multi-GAAP driven with full currency support, inter-company eliminations, equity eliminations, adjustments, and applications detailed dat
Read more

Tableau CRM features and Setup guide

Image
What is Tableau CRM? Many enterprises have leveraged Salesforce out-of-the-box reports and dashboards to understand their data and performance for years. However, data size has been increasing rapidly daily; analyzing the data manually has become a bigger challenge; subsequently, analytics have become more critical than ever before. Learn more about Salesforce CRM implemetation   Tableau CRM (Formerly known as Einstein Analytics) was introduced to address this challenge. It's an AI (Artificial intelligence) powered advanced analytics solution which works with any data source. The AI-powered Einstein Discovery, Einstein Analytics apps analyze billions of data combinations and provide predictive insights and prescriptive recommendations to the users. Tableau CRM provides analytic experiences in sales, service, and marketing to quickly take business decisions and actions. This platform is also optimized for mobile use. Why Tableau CRM? The key differences between Tableau C
Read more