Data Quality Powered by Big Data
Enough has been said about the importance of data in an enterprise. Data has the power to drive decisions, deliver actions, bring efficiency and directly impact the bottom line. To realize the true potential of data, organizations need to make sure that their data is accurate, complete, concise, easily accessible, secured and consumption ready. In a highly competitive environment today, companies don’t have the luxury of vetting through many spreadsheets and documents. Data-driven decisions must be timely to be effective. Almost every organization has many sources of data inputs containing same or different data attributes for the same entities. For example, information about customer entity can flow-in through web & mobile self-service, social media outlets, census and other government data sources, credit agencies, log files etc. A lot of times information received for a unique customer is conflicting and a lot of times information about two different customers ...